Hi there. My name is Emma, founder of Indigo Content. I’m here to help you find words that resonate for your audience, context and brand.
Based in Melbourne, Australia I’m most likely freelancing as a copywriter, editor and content manager, silversmithing or somewhere in nature right now.
I’m currently available for consulting engagements.
Let’s find the words you’re looking for. Photo by Simon Takatomi.
Services
Copywriting
I craft words that inform and inspire, drawing on over ten years of writing content for diverse sectors, brands and audiences. This includes long-form articles, grant writing, SEO-informed blog posts, video scripts, ghostwriting, reports, case studies, guides, resources, magazines, microcopy, UX writing and social media.
If you’re a subject matter expert, I’ll work with you to cut through complexity and create impact. I’ve created specialist content on sustainability, finance, healthcare, aviation, IT, apps and diversity, equity and inclusion. Forever curious about your work, I’ll collaborate with you to shape your knowledge and insights into plain language content that informs and influences.
If the people that bring purpose and potential to your brand have stories to tell, I’ll help you to surface and share these to move hearts and minds.
Editing and proofreading
I can help you to bring clarity and cohesion to your writing, with a special focus on transforming complex ideas and information into compelling and actionable content.
Whether it’s editing a large volume of new website copy into a consistent brand voice, with an eye for best practice writing for the web and accessibility. Or elevating your SaaS product with polished microcopy, plain language help centre articles and onboarding collateral.
Maybe you have your eye on a new grant opportunity to accelerate impact, or want to make sure every word counts in an information memorandum for investors. Perhaps you’ve taken a new blog post as far as you can and just need a fresh set of eyes, or are struggling to tame a complex report.
No matter what words you’re taking to the next level, I’m here to help.
I bring a holistic perspective to content strategy and management, guided by a passion for creating content that’s clear, connected, findable, human and helpful.
I can collaborate with you on content strategy, message architecture and concepts, researching and mapping out SEO-informed content calendars, optimising content, strengthening content governance and lifecycles, and building style guides.
Behind the scenes, you’ll often find me conducting content audits, migrating content to new websites, developing digital asset management systems and optimising content management systems.
Passionate about accessibility, I continue learning about how we can do better for everyone and putting this into practice.
Content strategy and management
Sectors
I write, edit and manage content for a variety of creative agencies, organisations, businesses and startups, with experience in sectors including:
Sustainability
Social impact
SaaS
Research
Healthcare
Education
HealthTech
FinTech
Professional services
Nonprofits
Clients
I’ve collaborated on content with brands including:
The Royal Children’s Hospital (Melbourne)
Green Infrastructure Research Group
Murdoch Children’s Research Institute
Portfolio
Whether it’s writing about health equity, deep tech, MedTech startups and the ecosystem, green infrastructure, carbon neutrality, FinTech, apps, creative arts, research impact or helping young people to say no to racism. I reach for the stars for my clients and hope to do the same for you.
As a firm believer in the power of collaboration, I’m ready to work through complexity with you and create the change you seek. Together, we can distil it all into just the right words for your audience, context and brand.
“Emma’s ability to craft stories, strategies and content is second to none. She’s a great writer that really helped us to tell our stories and engage our stakeholders. Our organisation has witnessed steady growth ever since Emma joined our team.”
“I witnessed Emma’s skill in crafting clear and concise messaging for marketing and our products. She works collaboratively, engaging effectively with specialists and stakeholders across the teams. I value her focus on helping the user while considering the overall strategy and best practices. Working with this ray of sunshine was lovely and I hope I get the chance to again.”